Digital Marketing Ideas to Consider During the Corona-virus

Digital Marketing Guide During Coronavirus (COVID19)

COVID-19 ( Corona Virus ) is a serious concern for the Business industry as it is affecting various marketing strategies and customer's behavior towards a product or brand due to the quarantine measures. It has also significantly decreased the advertising spend across all the advertising mediums.

The spread of COVID-19 is quite a serious issue for businesses around the world. Even advertising and media industries are facing huge losses.

The COVID-19 outbreak is having a huge impact on communities, countries & businesses worldwide. This is the right opportunity to explore all options for your business.

To help with this, I have put together a listing of digital marketing trends & ideas worth focusing amidst the COVID-19 crisis, which could help to maximize reach & sales performance.

6 Digital Marketing Strategies to Focus on during COVID-19

Creative by FEVICOL

This is a time we all need to be sensitive, don't focus on sales, show empathy to others, and help them where you can. It's a great opportunity for your brand to stand out during this situation.
Also, link your business to a social cause, donate wherever you can, contribute to the food bank in your area & promote your goodwill with social media marketing to help build your brand.

Get on Search Engine Result Page

In case you haven't noticed, online search traffic is at its peak right now. During the lockdown, people are looking for entertainment & shopping. Anything online right now will be consumed more than ever. This the right time to be on the first page of google. Use the right Search Engine Optimization (SEO) strategy to reach the top of the Search Engine Result Page (SERP), where people can find your business easily.

Here is your Ultimate Guide to SEO

With more people at home glued to their screens, this is the right opportunity to mark your presence by using PPC strategy. Research the most searched keyword for your business & start bidding. This is a great chance to save some money as CPC has decreased by 6% amidst coronavirus and your competitor may have stopped online advertising.

Work smartly from home, Move your Business operations online

If you belong to the industry that can provide service online then this is the right time to do it.
Education Sectors, Health instructors, Insurance agents are among many others who can easily take their business online.
The use of right software and little guidance can help you get ahead of your competitors.

keep updating your customers regularly

Apps like Phonepe have come up with a solution called "Currently Operational" & "Home Delivery" for merchants.
Enable these options to help your customers know about your business schedule.
You can update your inventory in this app and take orders online.

Update your business listing

People nowadays are looking for nearby businesses where they can buy essential products. Keep updating the latest news about your business that is beneficial to your customers on your local listing accounts like Google Business. Update your operational timings & inventory.

Go Online amidst COVID-19

Obviously, this is a scary time for all of us, but you should think about the long term adverse effects that this could have on your business if you stop all of your marketing efforts.

I am encouraging you to stay active online, answer your customer’s queries.
We will get through this tough time. Stay safe.

What Is SEO?

What is SEO- (Search Engine Optimization)

What are Organic Results?

Organic traffic is any traffic that you don't have to pay for. It is specifically any unpaid traffic that comes from Search Engine Result Pages (SERP).

Now before understanding how SEO works, you should know how Search Engine works.

How SEO Works?

What are the Most Important SEO Ranking Factors?

What Is PPC? Learn the Basics of Pay-Per-Click (PPC) Marketing

The Ultimate Guide to PPC Marketing - From Basic to Advance.

Whether you have heard a little about Pay per click (PPC) marketing and are eager to learn more, or you already know what PPC is & you want to use it to market your business, but don't know where to start, you’ve come to the right place! This article will teach you everything you need to know about Pay Per Click and how to use it for your business growth.

What is PPC?

How PPC Ads work, What are the factors that influence your ad ranking. Learn Basic to Advance PPC Marketing.

PPC stands for pay-per-click, It is an online advertising model in which the person who is advertising has to pay a fee each time a user clicks on one of his ads.
Unlike organic clicks from SEO, the advertiser here buys a visitor to his site by paying a small amount which is known as CPC (cost per click).

Search engine advertising is one of the most popular forms of PPC. Here advertisers bid on keywords. When someone searches for that particular keyword his ad is displayed in SERP (Search Engine Result Page).

Learn how your ads are displayed when someone searches for your keywords.

For example, Google is bidding on the keyword “Google Adwords”. Their ad might show up when someone searches "Google Adwords" on search engine.
Every time their ad is clicked, they have to pay the search engine a small fee.

How To Get Started With PPC?

Getting Started with PPC - Learn Basic of Paid search & most advanced PPC Strategy.

Before creating a marketing campaign of any kind, it is crucial to learn the basics.
So let's start with the largest and most popular PPC platform - "Google Ads"

What is Google Ads?

What is Google Ads? Learn Basic of Google Ads

Google Ads (formerly known as Google AdWords) is one of the most popular Pay Per Click advertising platform. The Google ads enable businesses to create ads that appear on Google’s search engine result page and other Google partner websites (Youtube, Playstore, Blogs & other Adsense approved websites).

Google Ads operates on a PPC (pay per click) model, in which users bid on keywords and pay for each click on their advertisements. Every time a search is initiated, Google searches for the relevant Ads and chooses the best ad to appear in the ad space on its search results page.
Following factors are considered when choosing "Best Ads” for a particular keyword.
- CPC- Ad relevance.
- click-through rate (CTR).
- Landing page experience.

More specifically, Ad Rank is calculated using your Bid amount i.e CPC (the highest amount an advertiser is willing to spend) & Quality Score of the campaign.

Other Factors Affecting Ad ranking:-

Factors that affect Ad Ranking. The Ultimate Guide to PPC Marketing

How often your ads appear in search results depends on the keywords and match types that you are using. While a number of factors determine how successful your PPC advertising campaign will be, you can achieve a lot by focusing on:

1. Keyword Relevance – Use keywords that are most important to you & targeted on your landing page. Make use of keywords in your ad copy too.

2. Landing Page Quality – Optimize your landing page load time. Create relevant content using your keywords and add call-to-action buttons.

3. Campaign Quality Score – Google uses the term "Quality Score" to rate your campaign. Factors that influence Quality scores are keyword relevancy, ad copy, CTR, etc. Campaigns with better quality score gets more ad clicks at lower cost.

Managing Your PPC Campaigns:

Steps to consider while Optimizing your Google PPC Ads. The ultimate PPC guide.

Once you've created your PPC campaign, you’ll need to manage them regularly to make sure they are performing well. You should be continuously analyzing your PPC campaign performance and making the following adjustments to optimize your campaigns quality score:


2. Add Negative Keywords: 
Look for non-converting or non-relevant terms in "Search term report" in your AdWords dashboard. Add those keywords as negative keyword to improve campaign relevancy and reduce wasted spend.

3. Create Ad Groups with similar keywords:
Adding all keywords in a single Ad group is a bad practice. Split your Ad group into smaller and more relevant Ad groups.

4. Check Keywords CPC:
Review expensive & under performing keywords and remove them from the campaign if necessary.

5. Use Ad Extensions: 
Ad extensions are plugins which show additional information about your business, like a phone number or a link to a specific page on your website, you can add to your ads. Ad extensions give your ad greater visibility and prominence on the search results page.

Benefits of PPC - The Ultimate Guide to PPC Marketing

Pay Per Click has many benefits for businesses mainly because it generates quick results by targeting the right audience at the right time.
Even if you didn't get good results from PPC campaign the first time, you can try again by further optimizing your campaigns.
If you are looking to hire a PPC specialist, feel free to contact us!

If you are on Facebook. You know how useful it is, It helps you stay connected with colleagues, Family & Friends, and keep up with their Interests, successes, and status updates.
Facebook lets you connect with them using their inbuilt messenger, status updates.

You can use Facebook groups to connect with a large audience or build your fan base by creating your own Facebook Page.

If you are a person Who regularly updates their life events on Facebook & If you want to do this with style then you have the option to change the standard font into a fancy one.

How to use Fancy Font on Facebook

Trick 1:-