Digital Marketing Ideas to Consider During the Corona-virus

Digital Marketing Guide During Coronavirus (COVID19)

COVID-19 ( Corona Virus ) is a serious concern for the Business industry as it is affecting various marketing strategies and customer's behavior towards a product or brand due to the quarantine measures. It has also significantly decreased the advertising spend across all the advertising mediums.

The spread of COVID-19 is quite a serious issue for businesses around the world. Even advertising and media industries are facing huge losses.

The COVID-19 outbreak is having a huge impact on communities, countries & businesses worldwide. This is the right opportunity to explore all options for your business.

To help with this, I have put together a listing of digital marketing trends & ideas worth focusing amidst the COVID-19 crisis, which could help to maximize reach & sales performance.

6 Digital Marketing Strategies to Focus on during COVID-19

Creative by FEVICOL

This is a time we all need to be sensitive, don't focus on sales, show empathy to others, and help them where you can. It's a great opportunity for your brand to stand out during this situation.
Also, link your business to a social cause, donate wherever you can, contribute to the food bank in your area & promote your goodwill with social media marketing to help build your brand.

Get on Search Engine Result Page

In case you haven't noticed, online search traffic is at its peak right now. During the lockdown, people are looking for entertainment & shopping. Anything online right now will be consumed more than ever. This the right time to be on the first page of google. Use the right Search Engine Optimization (SEO) strategy to reach the top of the Search Engine Result Page (SERP), where people can find your business easily.

Here is your Ultimate Guide to SEO

With more people at home glued to their screens, this is the right opportunity to mark your presence by using PPC strategy. Research the most searched keyword for your business & start bidding. This is a great chance to save some money as CPC has decreased by 6% amidst coronavirus and your competitor may have stopped online advertising.

Work smartly from home, Move your Business operations online

If you belong to the industry that can provide service online then this is the right time to do it.
Education Sectors, Health instructors, Insurance agents are among many others who can easily take their business online.
The use of right software and little guidance can help you get ahead of your competitors.

keep updating your customers regularly

Apps like Phonepe have come up with a solution called "Currently Operational" & "Home Delivery" for merchants.
Enable these options to help your customers know about your business schedule.
You can update your inventory in this app and take orders online.

Update your business listing

People nowadays are looking for nearby businesses where they can buy essential products. Keep updating the latest news about your business that is beneficial to your customers on your local listing accounts like Google Business. Update your operational timings & inventory.

Go Online amidst COVID-19

Obviously, this is a scary time for all of us, but you should think about the long term adverse effects that this could have on your business if you stop all of your marketing efforts.

I am encouraging you to stay active online, answer your customer’s queries.
We will get through this tough time. Stay safe.