What Is SEO?
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| What is SEO- (Search Engine Optimization) |
SEO stands for “search engine optimization.” It is the process of increasing the quantity and quality of traffic to your website through organic/free/natural search engine results.
What are Organic Results?
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| Drive more Organic Traffic through SEO |
How Search Engine Works?
In order to show up in search results, your website needs to first be visible to search engines. If your site can't be found on the search engine, there's no way you'll ever show up in the Search Engine Results Page (SERP).
Now before understanding how SEO works, you should know how Search Engine works.
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| Learn How Search Engine Works. |
Search Engines use three primary components to display your website on SERP:
1. Crawl: Crawling is the process used by any search engine web crawlers (bots or spiders) to search, visit and extract a page and its links in order to discover additional pages on a particular website.
2. Index: Indexing is the process of adding web pages into Search Engine Result Pages (SERP). Crawlers/Bots store and organize the content found during the crawling process. Once a page is indexed, it’s ready to be displayed as a result to relevant queries.
3. Rank: The best answer to a searcher's query is displayed in the top position in SERP. This means that results are ranked by the most relevant content to the least relevant content.
How SEO Works?
There are millions of websites available on search engine for any given search term, so Google has to prioritize these sites in order of relevancy to each individual query. This is called SEO ranking,
Search Engine Optimization (SEO) works by optimizing your website for the search engine (Google, Bing, Yahoo, Duck Duck Go. Etc.)
You have to make sure that a search engine shows your site as the best result to a person’s search/query.
How Does Google Rank Website?
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| How SEO Works? |
Search Engines use their algorithm to rank a particular website. It determines website ranking on the basis of its relevancy to the query, backlinks from similar websites, page load speed, etc.
(For example, Google has over 200 ranking factors in their algorithm).
What are the Most Important SEO Ranking Factors?
A Secure and Accessible Website (HTTPS):
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| HTTPS is Hypertext Transfer Protocol Secure |
In 2014 Google announced that it will give sites using encryption a higher rank in its search algorithms.
The main benefit of Hypertext Transfer Protocol Secure (HTTPS) is that it provides a secure connection to users on the pages where they share personal data with you.
Page Speed / Load Time:
Page speed is one of the main SEO ranking factors for years.
Pages with a longer load time tend to have higher bounce rates. Longer load times have also been shown to negatively affect conversions.
Google wants to improve website visitor's experience, and fast-loading web pages will definitely do that.
In 2018 Google announced an algorithm update focused on mobile page speed/load time. According to it, if your site doesn't load fast on mobile devices, then Google may penalize it.
Optimized Content:
Content Optimization is one of the most important ranking factors. It is the process of making your website's pages more attractive & readable to search engines and users. Content optimization seeks to transform your researched keywords into content that can influence your website's ability to rank well in SERP
The search engine's algorithm relies on keywords. "Keywords" are the sentences, words or phrases searchers use when they’re searching for information online. Keywords also indicate crawlers about the topics your site is about.
Hence, using relevant keywords in your content is a very important
Technical SEO:
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| What is Technical SEO? |
Technical SEO is the process of optimizing your website for the Crawlers/Bots. With technical SEO, you can help Search Engines Bots access, interpret, crawl and index your website without any problems.
Technical SEO is all about fixing your website errors.
Here are Elements of Technical SEO:
1. Create an HTML Sitemap
2. Create an XML Sitemap
3. Include a Robots.txt File
4. Check Internal Linking Structure
5. Check Your Server Configuration for Errors
6. Use the Canonical Tag for Duplicate content
7. Make Sure Your Site is Optimized for Mobile
8. Consider Using Schema Markup
9. Check your website load time
10. Check for duplicate metadata
11. Check for broken links
12. Check HTTPS status
Optimize Your URL Structure:
Webpage URL is an integral part of SEO & must contain the keywords that are consistent with the niche of your website.
Your URL consists of some important factors that require the presence of keywords to gain optimum SEO benefits for your website.
Along with the keywords, there are other elements that need to be considered for the words in the URL structure:
1. Descriptive URLs: If you are not using any keywords onwebsite , then use the words that efficiently describe the contents of the page.
Eg : If your page is about SEO Service in India, then your URL structure should be www.domain.com/seo-service-india
2. Shorter URL Length: A short URL is quicker to type, read and understand. Avoid using following words such as a, the, for, and, etc. In your URL.
Eg : If you are writing URL for following webpage "SEO and Keyword Tips for Your Best Google Rankings in 2020", then your URL structure should be www.domain.com/seo-keywords-ranking-google
3. Start with Important Keywords: Always use the most important words in the beginning of the URL as search engine bots do not give much importance to words toward the end of alonger URL.
4. Avoid Unnecessary URL Parameters: Parameters such as ? , & and % must be avoided in URLs.
5. Long Tail Keywords: Avoid using category & sub category names in the URLs for pages with long-tail keywords
6. Keyword Stuffing: Avoid using repetitive keywords in URL
7. Capital Letters: Do not useCAPITALS Case in words in URLs.
SEO helps your business in many ways and is an essential tool in your marketing and outreach efforts.
Everyone in the world Uses Search Engines:
Nowadays Internet users rely on search engines to get the answer to a particular query, to get more information about products and services, and to find substitute companies. If your focus is local, potential customers still use search engines to look for reviews and nearby businesses.
SEO Increases Quality Traffic:
If your website is SEO friendly then Search Engines will reward you with higher rankings. This means you will be in the SERP when your customers search your product. This increased exposure means more visitors to your pages.
SEO Brings You Free Qualified Leads:
Since your website is shown to the audience who are actively searching for your product, chances are high that they will fill your lead form / purchase your product.
Overall, SEO is one of the most effective ways to build your online presence. By following best practices from the beginning you will be able to rank your website quickly.
For any queries, you can contact me here.
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| What is URL & How to Optimize it. |
Webpage URL is an integral part of SEO & must contain the keywords that are consistent with the niche of your website.
Your URL consists of some important factors that require the presence of keywords to gain optimum SEO benefits for your website.
Along with the keywords, there are other elements that need to be considered for the words in the URL structure:
1. Descriptive URLs: If you are not using any keywords on
2. Shorter URL Length: A short URL is quicker to type, read and understand. Avoid using following words such as a, the, for, and, etc. In your URL.
3. Start with Important Keywords: Always use the most important words in the beginning of the URL as search engine bots do not give much importance to words toward the end of a
4. Avoid Unnecessary URL Parameters: Parameters such as
5. Long Tail Keywords: Avoid using category & sub category names in the URLs for pages with long-tail keywords
6. Keyword Stuffing: Avoid using repetitive keywords in URL
7. Capital Letters: Do not use
Why Does Your Business Need SEO?
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| Benefits of SEO |
Everyone in the world Uses Search Engines:
Nowadays Internet users rely on search engines to get the answer to a particular query, to get more information about products and services, and to find substitute companies. If your focus is local, potential customers still use search engines to look for reviews and nearby businesses.
SEO Increases Quality Traffic:
If your website is SEO friendly then Search Engines will reward you with higher rankings. This means you will be in the SERP when your customers search your product. This increased exposure means more visitors to your pages.
SEO Brings You Free Qualified Leads:
Since your website is shown to the audience who are actively searching for your product, chances are high that they will fill your lead form / purchase your product.
Overall, SEO is one of the most effective ways to build your online presence. By following best practices from the beginning you will be able to rank your website quickly.
For any queries, you can contact me here.
